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We help non-technical founders make app ideas into app realities. ✨

We don't take equity.
Or sell development services.





We teach everything you need to define your vision, find the right resources, and launch successfully—with zero background in tech.

Examples include how to:

  • Pick an idea and validate it (with techniques that work).
  • Find developers (and avoid getting scammed by predatory agencies).
  • Intelligently attract cofounders (and make smart decisions about equity).
  • Understand the best practices that create successful apps.
  • Navigate investors (and discover options you didn't know you had). 
  • Make money with apps in the most unexpected ways.
  • Understand your power as a non-technical founder.
  • Understand the tech behind your product like an insider.
  • And so much more you don't even realize exists!
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📋 Free Guide


The top 7 avoidable mistakes new app founders make all the time

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